Tekla
Project Overview
Tekla x Cotto Manetti Tekla positions itself as a luxury textile brand, but as a 2017 brand it lacked a sense of provenance. In order to create a sense of history the solution was to introduce a fictitious collaboration with a family-owned Italian terracotta maker whose history dates back to 1780 in Chianti, a story used to launch the Clay House Collection, a limited series of terracotta-inspired towels.
